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Developed by Microsoft in 2002 by Joey Benedek and Trish Miner, the Microsoft Reaction Card method is used to check the emotional response and desirability of a design or product. This method is commonly used in the field of software design. The participant is asked to describe a design / product using any number of the following 118 words: #Accessible #Advanced #Annoying #Appealing #Approachable #Attractive #Boring #Business-like #Busy #Calm #Clean #Clear #Collaborative #Comfortable #Compatible #Compelling #Complex #Comprehensive #Confident #Confusing #Connected #Consistent #Controllable #Convenient #Creative #Customizable #Cutting edge #Dated #Desirable #Difficult #Disconnected #Disruptive #Distracting #Dull #Easy to use #Effective #Efficient #Effortless #Empowering #Energetic #Engaging #Entertaining #Enthusiastic #Essential #Exceptional #Exciting #Expected #Familiar #Fast #Flexible #Fragile #Fresh #Friendly #Frustrating #Fun #Gets in the way #Hard to Use #Helpful #High quality #Impersonal #Impressive #Incomprehensible #Inconsistent #Ineffective #Innovative #Inspiring #Integrated #Intimidating #Intuitive #Inviting #Irrelevant #Low Maintenance #Meaningful #Motivating #Not Secure #Not Valuable #Novel #Old #Optimistic #Ordinary #Organized #Overbearing #Overwhelming #Patronizing #Personal #Poor quality #Powerful #Predictable #Professional #Relevant #Reliable #Responsive #Rigid #Satisfying #Secure #Simplistic #Slow #Sophisticated #Stable #Sterile #Stimulating #Straight Forward #Stressful #Time-consuming #Time-Saving #Too Technical #Trustworthy #Unapproachable #Unattractive #Uncontrollable #Unconventional #Understandable #Undesirable #Unpredictable #Unrefined #Usable #Useful #Valuable Each word is placed on a separate card. After viewing a design or product the participant is asked to pick out the words they feel are relevant. The moderator would then ask the participant to describe their rationale for their selection. == References == * http://uxmatters.com/mt/archives/2010/02/rapid-desirability-testing-a-case-study.php - online source of information * http://www.mojoleaf.com - remote testing incorporating the Microsoft Reaction Card Method 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Microsoft Reaction Card Method (Desirability Testing)」の詳細全文を読む スポンサード リンク
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